The South China district champion is coming! The fourth South China Regional Competition of the New Drink Power New Tea Competition of New Drink Power, hosted by Carmen, named by Dexin Food, and organized by One Sugar World, was successfully concluded in Shenzhen. Green orange, mint, ginger, the appearance and collocation of many elements are surprising. Under the "basic most invincible" theme, what new ideas do the players play?
The top 3 players were born to advance to the national finals.
After a whole day of competition, the fourth Carmen New Drink Power New Tea Competition (hereinafter referred to as "Carmen New Tea Competition") south China regional competition before the 3 decided! According to the convention, they are: the first a brother, the second Yu Hao Hao, the third Zhou Liu Xiangning. Take a look at the top 3 works right now: The first place:
The first place: A di
Qimen red tea is the main axis of flavor, into the mellow and sweet, with low burden of oat milk, coconut sugar, coconut milk jelly, coffee coconut cloud, bring the coconut sugar flavor of childhood. Creative tea drinking work "Chaoshan oil orange tea" duck excrement fragrance single fir tea base with fresh squeezed oil orange juice, fresh small green orange into to increase the sense of fresh orange, the application of Chaoshan southern ginger, with Chaoshan characteristics.
Raw leaf tea brewing; tea + milk blending work "Feng Xizi" entrance is the fusion of strawberry tomato and cow milk fragrance, followed by the cool silk of mint, the end is Tieguanyin tea rhyme long aftertaste. Creative tea drinking work "Jiangnan", this product is launched with the lotus pond as the element. At the bottom of the cup is a handmade tea jelly made of fresh lotus seeds, high mountain oolong and white sugar. The combination of litchi juice, fresh coconut water and Tieguanyin simulates the pool water.
Third place: Zhou Liu Xiangning
Raw leaf tea brewing; tea + milk mixing drinking work "Mu Chunxiang" to highlight the fresh jasmine fragrance, with the right amount of Xiaoqing orange juice to enhance the fresh feeling. Coconut milk increases the thickness of the product, and the quinoa glutinous rice sesame potato and sea salt coconut cloud milk cover are used as the accessories to retain the fresh fragrance while enriching the layers and chewing feeling. This is a salty drink of fruit and vegetable products. Tomato uses tomato string and juice clarification to highlight the rich fruit flavor and fresh aroma of tomato, in addition, chrysanthemum, horseshoe, blueberry and other elements are added to coordinate the taste.
Judges are concerned about the "green orange" it has the potential to explode fire?
At the end of the competition, the judges and teachers agreed that the green orange is one of the major application highlights of this competition, and the combination of fruits and dairy products can produce different sparks. For example, the creative drinks of the champion player ADi are matched with oil orange, Xiaoqing orange, southern ginger powder and duck excrement fragrant tea base. The application of green orange presents the unique flavor of citrus, and also adds a fresh and mellow sense to the product. At the end of the competition, the judges and teachers agreed that the green orange is one of the major application highlights of this competition, and the combination of fruits and dairy products can produce different sparks. For example, the creative drinks of the champion player ADi are matched with oil orange, Xiaoqing orange, southern ginger powder and duck excrement fragrant tea base. The application of green orange presents the unique flavor of citrus, and also adds a fresh and mellow sense to the product.
The product also impressed the judges, and finally won the highest score in the audience. And the third runner-up contestant Zhou Liu Xiangning's milk + tea drinking products, the appearance of green orange for coconut milk to provide a refreshing sense, also bring a surprise. Look at the brand side again. Suge fresh fruit tea, one hundred percent tea are recently on the green orange series of products, I also learned that recently, many research and development are testing the application of green orange drinks, put it into the new list. The hot potential of green orange mainly comes from the special taste memory point. Some research and development believe that it is expected to set off a new popularity after the oil orange and yellow skin. Dai Xiaopeng, the judge of the South China Regional Competition and the R & D director of Yihe Hall, also mentioned at the scene that the green orange was not "popular" in the industry for a long time. The contestants can quickly apply this element, which reflects the contestants' sensitivity to the market trends and understands the wind direction of the market.
How to chase the hot trend of "green orange"? The scene also sparked a big discussion among the judges. In the eyes of the judges, creativity is not strong, expression is not the same as trend. The essence of the application of green orange is still from the expression of a cup of good drink, so as to stand the test of time.
Chen Pengyi, a judge of the South China regional competition, said: " The basic most invincible, good drink is the most important, hard to express the idea of the beverage trend, but will weaken the product itself.” 
In the view of Pan Shengyi, the judge of the South China Regional Competition and the head of the 7-point sweet products, the trend control mainly examines the contestants' understanding of the food ingredients. Only by mastering the flavor characteristics of the new elements can we make surprising creative products, which reflects the basic skills of the contestants.
"One bite to the top" is the key to this year's product success
It is late summer and early autumn, and the entries of the South China Regional Competition can be said to be "half summer, half autumn". Some contestants use mint, carambola and other elements to highlight the cool feeling, while others use ginger powder, Chinese pepper and other elements to prepare for the new autumn and winter. But overall, the key to conquering the judges today is whether the product has the ability to "bite".
Pepper, ginger: spicy taste, bring new imagination also for the judges to bring a deep impression of the pepper, ginger and other elements. Compared with the mint "fresh head", pepper, ginger is the stimulation of taste buds,
but also more suitable for autumn and winter new. For example, contestant No.5 Zhou Longqin's "Chinese prickly ash pepper milk", integrated with the Chinese prickly ash syrup, ginger juice, oat milk and other elements, the proportion of ginger and milk is appropriate, won the judges' praise. No.9 contestant a Di's "Chaoshan oil orange tea", is to use the south ginger powder, according to the introduction, the oil orange in Chaoshan often match with the south ginger, bright and spicy, fresh and changeable. Yang Hongguang, a judge of the South China Regional Competition and has 23 years of experience in beverage research and development, commented, " The astringent taste control of oil citrus is relatively good, the fragrance is very comfortable, and the tea fragrance at the end is also felt.”
It used to create a product, but now it's a new product."
This year, we put the "basically the most invincible" as the theme of the event, from the essence, to avoid having fun. In the eyes of many industries, the new tea drinks in the second half of the year will face a greater test. During the competition, the judges not only commented on the contestants' creativity, but also discussed how to reflect the "basic" power in daily research and development. Compared with previous years, when new raw materials are constantly developed, the research and development of new tea drinks will see a big change in the future: before, new raw materials, but now, new ideas. As Yang Hongguang said, "It used to create products, but now it is reengineering products."
From the perspective of product dimension, it is to create familiar strangeness on the basis of popular classic products."Classics are the most familiar, but they also need to be added to the classics."Said Pan Shengyi.
Recently more popular mung bean series, mung bean itself is the element that every family can see, but the analysis of this wave of mung bean products are hot, it is not difficult to find that many brands have also brought new ideas in the product. For example, CoCo can be milk into smoothies, with mung beans, refreshing and healing, add fresh feeling. Next, many products, brands will face the transformation, such as Yang Zhi nectar push fresh version, the brand of line fruit tea transformation."Reengineering products" can bring fresh sense and new cognition to consumers, and can also find new vitality for products and brands. There are many highlights and highlights of the south China regional competition, let's look at the picture!
The tea market changes in China, Zhengzhou is very representative. In this city, the multi-store brand Mixue Ice City was born, and the brand tea with local characteristics was tempered. Book also, Yihetang, tea hundred road, Shanghai Auntie, many brands regard this as a key market; Here through the north and south, integration of east and west, the combination of culture and business, there is a wealth of brand inspiration to dig.